AN INCONVENIENT TRUTH. Dir Davis Guggenheim. 2006

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The inconvenient truth is that this film that “every man, woman and child in this country should see” is only on at Falmouth Arts Centre for two nights, and is sold out. Former vice-President of the USA and long time environmental campaigner, Al Gore, has had over 1,000 of his lectures made into a film.

Guggenheim’s riveting activist documentary which is anticipated to raise the public’s awareness of climate change is perfectly timed to coincide with heightened motivation of the public, following many years of ill-attended-to conservationist rhetoric. Just as we finally begin to see people taking the scientists seriously, local cinemas fail to understand the importance of this film. Truro isn’t showing it at all, and Falmouth has only given it two screenings. Yah boo sucks. Find it if you can.

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ACCATONE! Dir Piers Paulo Pasolini. 1961

Accatone! (1961) is the first film by director Piers Paulo Pasolini and re-relased as part of a box set of his work. Accatone! features a pitiless, self-serving, manipulative young pimp living in the slums and rubble of Rome, whose lassitude is infectious. Images of his death recur throughout the film and he seems barely living. The exclamation mark in the title may be there to try and wake him up. Pasolini shot the film on the streets, using the people he found there rather than professional actors. The effect is a slow moving realism which casts the viewer as reluctant voyeur; it is impossible to gain any distance from the unrelenting sadism of hollow machismo. Seeing this film fifty years after it was made, the misogyny in this film is deeply disturbing; women are either Madonna, virgin or whore. Accatone says prostitution is ‘a mother’s situation’ which provides the mixed message that it’s selfless and necessary for survival, yet he and his friends view whores as trash; to...

HAPPY-GO-LUCKY. Dir Mike Leigh. 2008

Simple, retarded asthmatic gasps and giggles her way through this nonsensical film from Mike Leigh. 30 year old Poppy’s arrested development is masked by her carer who provides meals and stability. This form of care in the community works well so that Poppy is able to extend her adolescence in this flat-sharing arrangement by climbing into bed with her carer and exhibiting teenage tactile behaviour. Her flatmate is tolerant, even when getting no answers as to where Poppy has been and whether or not she’s ok. To Poppy’s credit she holds down a job. Inconceivably a primary school teacher, she is left in a position of responsibility with young children for long periods without supervision. However, classroom activities are restricted to making masks out of brown paper bags in case anyone thought primary school teaching involved real work. Leigh raises the possibility of serious subject matter when a boy begins to bully others. Without parental involvement, a Socia...

e-Marketing 3

Why bother with social media? Specialize in email marketing, business to business, using mailing lists. email campaigns are: Cost effective, immediate, flexible, interactive, measurable and environmentally friendly. Targetted emails are welcome whereas Spam is a nuisance so it’s important to research your mailing list, discover what the recipients are interested in, either hobbies or products, and narrow down the list so the campaign is more likely to hit interested people – and not be deleted before reading. Some companies opt to supplement email campaigns with occasional high quality postal mailings, ie brochures- their promotional material sending a tangible message of quality and style. This is a sophisticated method. The measurable element includes basic statistics such as how many emails were sent and at what time, then quantifies how many of those were delivered, bounced back, opened, read, how many were ‘clicked through’ to the company website or unsubscribed. Conversio...

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