Just For Lookin' Thru

There’s a sense of urgency about getting people to your website in these cash-strapped times. Once you’ve got them there – a tactical and detailed exercise in itself – you have to keep them there, make them buy something, anything. The innocent browser will have little idea of the almost-science behind getting any website to sit at the top of the search engine list. If it’s not there, looking as though it’s the biggest shop in the street, browsers won’t bother to search far for it, will get bored and amble off through cyberspace. Opportunity lost. So how do you get to the top? Like any shop, it’s not enough just to be there, however great your products, your prices, or however smartly you’ve dressed your metaphorical shop window. Reputation counts, having a recognized name, a trusted history. Beyond that it’s necessary to get yourself noticed by the search engines before the customers can find you. There are things the search engines like, such as links from your website to other...

Why bother with social media? Specialize in email marketing, business to business, using mailing lists. email campaigns are: Cost effective, immediate, flexible, interactive, measurable and environmentally friendly. Targetted emails are welcome whereas Spam is a nuisance so it’s important to research your mailing list, discover what the recipients are interested in, either hobbies or products, and narrow down the list so the campaign is more likely to hit interested people – and not be deleted before reading. Some companies opt to supplement email campaigns with occasional high quality postal mailings, ie brochures- their promotional material sending a tangible message of quality and style. This is a sophisticated method. The measurable element includes basic statistics such as how many emails were sent and at what time, then quantifies how many of those were delivered, bounced back, opened, read, how many were ‘clicked through’ to the company website or unsubscribed. Conversio...

Be networking savvy with social media as well as business media. It’s no good using LinkedIn to ask frivolous questions such as ‘Hey, dudes, how’s the surf looking over at Porthtowan?’ You’ll be ticked off, ‘go to facebook’ and quite right. facebook is a place for friends, acquaintances, people you once met on holiday, or spent time with at college – fine for catching up with any news but less about making good business contacts. Linkedin is for AB users, 35-50 years old and wanting to use the site to make those good business connections and promote their own business, and you can manage your company’s reputation by monitoring www.twitter.com – the microblog site for brief updates (facebook also show status updates). Select all comments about your subject, sign up for google.com/alerts and twitter alerts. This way, you can begin new relationships with people who twitter, increase sales, and act fast to respond to postings, engage with complaints, and create opportunities to enhance y...

Firstly, it’s essential to understand the brand. What voice does it have? Is it quirky and funny, elegant and classy, or practical and no messing? Secondly, this message needs to be designed and written in a fitting style and tone. Are the photographs transmitting the same message as the text? Quirky images and funny text or perhaps stylish photography and smooth prose. Thirdly, get the message out. So what’s the best way? Always holding the ‘character’ of the brand in mind, everything has to match; the website, links to Facebook and twitter, brochures and mailing material, flyers and posters. Sound simple? Hardly. Step one means taking the time to thoroughly understand not only the product, but the entire company and the guiding principles of the boss/es. This includes their personal values, such as whether their driving principles are money or perhaps the environment, and what is their behaviour. If this is a green company, do the directors drive low emission cars? Or, if the m...

Loser Harvey Shine (Dustin Hoffman) heads for London to attend his daughter’s marriage to a young man he’s never met. Estranged from his family, and close to being dropped from his jingle writing job, his isolation is flagged up by him being booked into a second rate hotel alone while the rest of the wedding party are all bonding in a rented house. Singleton Kate Walker (Emma Thompson) works at Heathrow and gets set up for a wretched blind date by a work colleague which only reinforces her sense of separation. Harvey flies into London and he and Kate miss each other twice. They meet only at the point when Harvey is sufficiently humiliated to feel the need to offload to a stranger and she’s it. Kate persuades Harvey to return to the evening wedding reception and he takes her along. Buoyed up by her presence, Harvey does the right thing at last, reclaims his dignity, the love of his daughter and some respect from his ex-wife. Billed as a romantic comedy, there are comic ...

Colin Firth is cast as single dad again, a role he plays convincingly. Recently the slightly harassed father of two small children in ‘Then She Found Me,’ this time his daughters are older, 10 and 16 at a guess, and his concerns are different for each one. Tragically widowed, he’s offered a change of scene – to leave the US and take up a teaching post at a University in Genova, maybe too early for his stunned daughters. His approach to them both is sensitive and relaxed but each character copes very separately with the sudden loss of wife and mother. The youngest girl is traumatized by feelings of guilt, an astonishingly natural and convincing performance drawn from Perla Haney-Jardine. Disturbing hallucinations cut her off further from her father and sister and, during occasional nightmares, her distress is searing. The older sister (Willa Holland) detaches herself from her father and sister, sampling the Mediterranean life of sunshine and sex, disguising her fragility by...

Sara Maitland’s short story is set in the Arctic, filmed in barren icescapes and stony shores. Saiva (Michelle Yeoh) has cast herself out into the cold wilderness, cursed: all who love her are doomed, so she keeps moving, away from people, eking out her existence. Her only company is a baby she saved from a massacre when she was a young woman, and the girl is now full grown. The two women hunt seals, birds, deer, and keep warm under layers of wolfskin, pitching their yurt in bleak landscapes amidst the Arctic winds. The silence of the film is calming, the script is almost wordless, but the cinematography is rich with facial expression and graphic killing scenes. The film opens with Saiva hungry to the point of desperation. Cradling the head of one of her dogs, she soothes it, caresses it, then cuts its throat. The meat is tough but the two women have to live. Into this menacing territory stumbles Loki (Sean Bean), close to death and at their mercy. Saiva’s curiosity ab...

Some stereotypes appear early on in this film about modern survival in America but these are soon forgotten as the story develops. Clint Eastwood acts and directs in this film about immigrants, attracted to play the part of the newly widowed Walt Kowalski. A Korean war veteran, he is deeply resentful of his Hmong neighbours, angry at the fall in standards, the unkempt lawns and houses, and by being surrounded by people whose culture he does not understand. America is changing, Walt is Polish and prejudiced but he goes to an Italian-American barber, is friendly with an Irish building foreman - his friends are all earlier immigrants or economic migrants from Europe. His new neighbours are Hmong, the teenage son, Thao, is meek, and Walt has no desire to understand them. However, they are forced together. The lad is persuaded to try and steal Walt's vintage car, a 1972 Gran Torino but Walt, being Clint, is no crime victim. During an interview on Radio 4’s Front Row, Eastwo...

Stunning cinematography of slum life in India, oblique camera angles, great colour and lively footage of laughing, running children. The boy Jamal and his brother live in flimsy shacks, making small amounts of money any way they can. Orphaned when a gang kill their mother, the boys take off and live amongst the mountains of rubbish, grubbing around for survival. It is unclear why Jamal’s brother is unkind to the little girl who attaches herself to them but Jamal is sympathetic towards her and, for a time, they travel together. After a short, calamitous and fascinating life, the teenager Jamal is a contestant on ‘Who Wants to be a Millionaire’ watched by most of the country. He answers each question correctly, as each one is relevant to an episode of his extraordinary life. This gets him arrested for cheating because the quiz show doesn’t have the funds to pay his prize (although the reason for his arrest is not made clear in the film, and the clever reason for Jamal needing to...

Love and sunshine for Vicky and Christina, two young American girls spending a summer in Barcelona. Vicky (Rebecca Hall) is engaged and has come to stay with a family friend whilst doing research for her thesis. She is confident, mature and not to be trifled with. Cristina (Scarlett Johansson) is unattached, sexually available, sexually uninhibited and keen to be trifled with. When the two girls are approached in a restaurant by bohemian artist Juan Antonio (Javier Bardem) with a direct offer to come away for the weekend with him and enjoy a sexual threesome, Cristina is game. Vicky agrees to go along as chaperone but barely tolerates Juan Antonio’s well rehearsed seduction techniques and apparently innocent openness. Cristina slips upstairs to his room for some eagerly anticipated lovemaking but falls ill and spends the weekend alone in her own bed, throwing Vicky and Juan Antonio together. Rebecca Hall is excellent as the modern, educated young woman with a life plan, a ...

Subtle, simple story written and directed by Becker about male friendship in rural France. A middle-aged, middle-class Parisian artist (Daniel Auteuil) returns to his boyhood home in the country – he is separated from his wife, his girlfriend has been cheating on him and his relationship with his daughter is strained. Both his parents now dead, he escapes from the difficulty of relationships with women and settles into his old family home to paint. He decides to breathe life into the place again and advertises for a gardener to restore the extensive gardens. (Jean-Pierre Darroussin) arrives on a rickety looking velo, and the two men recognize each other from early days at school. They seem only to have their shared beginning in common, their experiences and outlook on life are so different, but the two men become friends, gradually understanding each other’s perspective and developing a frank intimacy. Although ultimately the artist’s journey is one of redemption and trans...

Boyle pits victim against criminal in this dual perspective novel about identity theft. Dr Dana Halter is deaf, and a teacher of the deaf, living her life to the full, working, engaged to Bridger, a computer graphics film editor, and attempting to write a novel about language based on a historical figure – the mute wild boy of Aveyron. Always running late, she gets pulled over for a minor traffic violation and she is plunged into chaos. Someone has been using her name and is wanted all over the States for various felonies. Already a character with attitude, Dana’s steady anger at the world and everyone in it escalates when she is thrown, pitilessly, into jail for the weekend where she suffers indignity and humiliation. Her rage continues unabated throughout the novel as she obsessively tracks the fraudster who is to blame, forcing her fiancée to accompany her on her quest for revenge. Fiancée Bridger is unfailingly supportive and kind, but she gives him nothing. Nowhere in the entire s...

Generally implausible. Unlikely marriage followed by unlikely affair. April (Helen Hunt) marries Ben (Matthew Broderick), a Jewish boy with arrested development. She is almost 40 and desperate for a baby, and their odd relationship indicates lust for each other although they are unable to communicate, despite supposedly being best friends. Ben leaves her and goes back to mother. That same day she meets Frank (Colin Firth) and within a few days is in love with him but she still wants to have sex with her estranged husband. Already neurotic and fragile, her adoptive mother dies, leaving April with a lot of emotional baggage to deal with. But this is not all. Her birth mother, Bernice (Bette Midler), has tracked her down and wants a reunion. This set up is perfect for a farce and there are light moments. April initially doesn’t believe Bernice is her mother and gets pretty stressed about the near-stalking. Understandably attracted to Frank as the only stable character in this...

Kristen Scott Thomas plays Juliette, a woman just released from prison after serving 15 years. Reunited with her much younger sister, Léa (Elsa Zylberstein), Juliette tries to find where she fits in with her family and the outside world. When first seen, Juliette looks depressed, is silent and withdrawn, and almost hostile to her younger sister’s attempts to integrate her into her own warm family set up. It is not clear for a while where she has been, why the sisters are estranged, and why Juliette seems so resentful. Léa’s husband, Luc, is suspicious and family tensions are nicely observed. With little dialogue and a strongly visual emphasis, the narrative flowed a bit slowly at times and the reason for her imprisonment could have come a bit earlier. Only one scene in the entire film was clumsy exposition, with the awkward attempt by a social worker to draw out Juliette. Deeply wounded and fragile, she is too intelligent to be befriended by a busybody, however well meanin...

Casino Royale left Bond wanting revenge. QofS follows up with a frenzied opening car chase sequence, with Bond in the Aston screaming through tunnels, round bends, getting shot at and, eventually delivering his cargo. The unusual thing about this car chase is the camerawork. Rarely seeing whole vehicles, jigsaw close-ups of tiny bits of cars are slammed at the audience. This dizzying, anxiety inducing onslaught feels like being repeatedly hit in the face and deafened at the same time. Several times the cinematography mixes two dramatic events together, ie a horserace above ground with an interrogation below. The result is confusion and disorientation and is reminiscent of the noise and colour of carnival intercuts from early Bond movies. QofS incorporates motifs from other Bond classics – a flight battle in mountainous terrain and a speedboat pursuit. However, QofS omits the humour, the characterisation, the sexiness, the glamour, and a storyline. There is little sense of ...

Stylish, melodramatic story about the perils of desire, with elements of noir and dark humour. Harry (superbly played by Chris Cooper) is married to Pat (Patricia Clarkson) but his contented home life with her lacks romance. He falls for young, sweet Kay (Rachel McAdams) and decides that he will have to kill his wife to spare her the pain of him leaving. Cue an element of farce. Neither scheming nor worldly, McAdams’ femme fatale is an innocent, but she is still the prize that can drive a man to commit murder in order to claim her. Pierce Brosnan plays Harry’s deceptive, predatory male friend, out to steal the girl, and he narrates the voiceover as homage to 40s and 50s suspense movies. Deftly handled by Sachs, wonderfully shot, and beautifully styled in 1949 sepia tints, beiges and greys, post-war neat and tidy corporate America is a real treat. Period detail and accessories are spot on. Quality film-making, delightful intrigue and great fun, all in one package.

If you can stomach the soft porn indulged in for the first part of this film, it becomes an interesting examination of the Western fixation with the body, youth and sex. Focussing on decaying flesh and men’s attitudes towards ageing, it also gives charming insight into male friendship. Student Consuela (Penelope Cruz) has her kit off a lot so that her professor Kepesh (Ben Kingsley) can enjoy the pleasures of her fresh flesh, so we have to endure it too. The point laboured here is that she is youthful and beautiful, and her ageing lover feels very insecure about his maturity in comparison. The age gap doesn’t bother Consuela, however. The problem is all in Kepesh’s psyche. She loves him but he keeps her at an emotional distance whilst being possessive, jealous and neurotic about not being worthy. His certainty that the affair is doomed prevents him enjoying it, and seals their fate. He does have uncomplicated sex with a woman his own age (Patricia Clarkson) and this se...

Enthralling documentary about young Frenchman Philippe Petit, whose breathtaking audacity gets Enthralling documentary about young Frenchman Philippe Petit, whose breathtaking audacity gets him arrested for the ‘artistic crime of the century.’ Man on Wire has a strong theme of destiny throughout. Magician and unicyclist, the teenage Philippe sees a magazine article about the building of the twin towers of the World Trace Center in New York. At that moment his life’s purpose is clear. Everything he does is focused upon this one aim: to wire walk between the two buildings, half a mile above ground level. As bold and daring as a bank raid, the team manages to get onto the top floor of the Twin Towers, ready for the attempt. Film maker James Marsh uses archive footage, photographs, interviews, recreations and graphics to conjure up a dizzying, exhilarating film. Refreshingly dismissive of rules, Philippe has no time or patience for limits and restrictions. Driven by his pa...

Ah, the bucolic life. I walked through the woodland today to find feathers strewn along the path and a pigeon wing, bent, with red shredded flesh still attached. Red in tooth and claw, this sight of nature in the raw turns my stomach so I pick it up between two sticks and fling it into the undergrowth. I hope that its attacker was merciful, that the killer blow was decisive, and that it made good eating. Keira Knightley’s savaging by critics, public and press is less kind. In this country Tall Poppy Syndrome is endemic. There is puzzling resentment and jealousy of success unless we look at how that success is earned. Worker bees on low incomes feel used, underpaid and underappreciated. It’s no surprise that such people are angered when they see huge salaries and bonuses being paid without clear justification. KK has said, ‘I can learn, I can do this, or at least give me the right director and I’ll give it my best shot. I am trying to become a good actress, really I am.’ This is a nice ...

  Widowed Walter is a dry old stick. He returns to his long empty New York apartment and finds it occupied by an immigrant couple. Afraid of being deported, they leave, but Walter takes pity on them and invites them to stay. Young, handsome Syrian, Tarek and his energetic Senegalese girlfriend, Zainab, offer a contrast to the academic, lapsed writer whose life has ground to a halt. Zainab barely tolerates almost lifeless Walter but Tarek is kind, encourages Walter to play the drum and their friendship develops. When Tarek is arrested and detained, Walter’s reawakened affections motivate him to help the couple. Tarek’s mother arrives and Walter’s desiccated heart warms even more. Attractive, educated, cultured immigrants engage all Walter’s sympathies but these attributes cut no ice with official policy. Faced with the cold, impenetrable US immigration system, Walter’s passion fails to save his new friend, but he uses his love of music to keep alive Tarek’s...