CHARLIE WILSON’S WAR. Dir Mike Nichols. 2007

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Covert assistance doesn't get much PR so this seems to be an American propaganda film demonstrating how the US funded the defeat of Russian troops in Afghanistan during the eighties, whilst making the point that after sales service is non-existent at US inc.

Congressman Charlie Wilson is persuaded to visit the refugee camps in Pakistan and is converted to the cause of the Afghan people fleeing occupation. More than simply a tale about Wilson’s realization that civilians suffer in wartime, this could have the subtitle, ‘Americans love guns.’ Wilson manages to persuade various committees to supply money which provides anti-helicopter weaponry and the chaps get very excited about these big tools. He is, however, unable to persuade them to provide any cash for schools or hospitals once those Ruskies are whupped. Iraq war anyone? West Wing scriptwriter Aaron Sorkin delivers a rapid fire script which, with mumbling, is sometimes hard to follow but it’s nicely acted. Hanks is believable, as is Roberts - apart from the distracting blonde wigs, and Philip Seymour Hoffman has fun as coarse but quick-thinking Gust.

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ACCATONE! Dir Piers Paulo Pasolini. 1961

Accatone! (1961) is the first film by director Piers Paulo Pasolini and re-relased as part of a box set of his work. Accatone! features a pitiless, self-serving, manipulative young pimp living in the slums and rubble of Rome, whose lassitude is infectious. Images of his death recur throughout the film and he seems barely living. The exclamation mark in the title may be there to try and wake him up. Pasolini shot the film on the streets, using the people he found there rather than professional actors. The effect is a slow moving realism which casts the viewer as reluctant voyeur; it is impossible to gain any distance from the unrelenting sadism of hollow machismo. Seeing this film fifty years after it was made, the misogyny in this film is deeply disturbing; women are either Madonna, virgin or whore. Accatone says prostitution is ‘a mother’s situation’ which provides the mixed message that it’s selfless and necessary for survival, yet he and his friends view whores as trash; to...

HAPPY-GO-LUCKY. Dir Mike Leigh. 2008

Simple, retarded asthmatic gasps and giggles her way through this nonsensical film from Mike Leigh. 30 year old Poppy’s arrested development is masked by her carer who provides meals and stability. This form of care in the community works well so that Poppy is able to extend her adolescence in this flat-sharing arrangement by climbing into bed with her carer and exhibiting teenage tactile behaviour. Her flatmate is tolerant, even when getting no answers as to where Poppy has been and whether or not she’s ok. To Poppy’s credit she holds down a job. Inconceivably a primary school teacher, she is left in a position of responsibility with young children for long periods without supervision. However, classroom activities are restricted to making masks out of brown paper bags in case anyone thought primary school teaching involved real work. Leigh raises the possibility of serious subject matter when a boy begins to bully others. Without parental involvement, a Socia...

e-Marketing 3

Why bother with social media? Specialize in email marketing, business to business, using mailing lists. email campaigns are: Cost effective, immediate, flexible, interactive, measurable and environmentally friendly. Targetted emails are welcome whereas Spam is a nuisance so it’s important to research your mailing list, discover what the recipients are interested in, either hobbies or products, and narrow down the list so the campaign is more likely to hit interested people – and not be deleted before reading. Some companies opt to supplement email campaigns with occasional high quality postal mailings, ie brochures- their promotional material sending a tangible message of quality and style. This is a sophisticated method. The measurable element includes basic statistics such as how many emails were sent and at what time, then quantifies how many of those were delivered, bounced back, opened, read, how many were ‘clicked through’ to the company website or unsubscribed. Conversio...

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