Skip to main content

e-Marketing 2

Be networking savvy with social media as well as business media. It’s no good using LinkedIn to ask frivolous questions such as ‘Hey, dudes, how’s the surf looking over at Porthtowan?’ You’ll be ticked off, ‘go to facebook’ and quite right. facebook is a place for friends, acquaintances, people you once met on holiday, or spent time with at college – fine for catching up with any news but less about making good business contacts.

Linkedin is for AB users, 35-50 years old and wanting to use the site to make those good business connections and promote their own business, and you can manage your company’s reputation by monitoring www.twitter.com – the microblog site for brief updates (facebook also show status updates). Select all comments about your subject, sign up for google.com/alerts and twitter alerts. This way, you can begin new relationships with people who twitter, increase sales, and act fast to respond to postings, engage with complaints, and create opportunities to enhance your reputation.

facebook is useful for the lighter hearted stuff so no harm in posting that you’re on holiday, spending some time on a course, or maybe researching something interesting to your own business or that of others. That kind of information could prove useful. Loading up your business logo instead of a picture of grinning students will help with credibility.

Use http://delicious.com/ as a fantastic resource research. Here you can look to see what people have shared and save hours in your own search of the internet for the best whatever-it-is-you’re-looking-for. Technorati is a useful blog search engine so search this to find postings that relate to your work or interests.

Using social media will help your business to identify your audience and aim messages at them, so select the correct types of media for your service or product. Find out exactly where your future customers hang out in cyberspace depending on their interests, ie travel, dance, sci-fi, food, or various sports. If your business is surf wear or surf boards, try checking ‘best break’ sites, ‘best beach’ sites etc. Catch the hobbyists and make them your target market.
Labels:

Comments

Post a Comment

Popular posts from this blog

OLD JOY. Dir Kelly Reichardt. 2005

Dropout Kurt arrives in town and calls up his old friend, earnest father-to-be Mark to suggest a camping trip out in the forest, away from the city. They haven’t seen each other for some time and the film suggests a desire for intimacy as well as a quest for peace. Something of a lost soul, Kurt is emotional and, at times, to be pitied. He lives outside society, in a world of new age type retreats and travels, which seem to have left him out on the margins. In contrast, Mark has a home and a pregnant partner, and tunes his car radio in to phone-ins with much loud chat about the state of society in America but he seems only half alive. They drive out of town, with the camera as passenger, which gazes out of the car window while a gorgeous soundtrack by Yo La Tengo sets a mellow mood. The use of extended silence makes me a little uneasy; it’s hard to get away from memories of Deliverance, and a sense of apprehension. In the city, the glass of the car windows insulates us...
Post a Comment
Read more

Interior Life of an Estate Agent - part 18

You're not from round 'ere then? I am surrounded by delightful young families, happily retired couples, or contented empty nesters, enjoying their return to pre-children companionship and some freedom from parental responsibility, as well as a large number of women who have escaped their marriages and bought a dog, preferring long walks and book clubs. One of the imbalanced things about living in the west country, as with living in the farther reaches of Scotland, is that there is a surfeit of single women and a dearth of suitable single men. The men are wage slaves, and to be found in the south-east whereas women, on the whole, like a bit of a view. This must be the centrifugal effect, as though single women have been flung out from the frenzied middle of a dance, and have landed, like so many wallflowers on the hard chairs all around the dance hall. I can tell you; those chairs are hard; and sitting on them makes you invisible; not, however, to the sort of man who has an ...
Post a Comment
Read more

Use and Abuse

Sitting outside in the evening sun with ice chinking in my gin and tonic, our chatter is interrupted by the mildly irritating, feeble piping of a child’s recorder. Five or so minutes later a little boy, aged about seven, is planted by the entrance door to the theatre, and carries on blowing down the damned thing. A woman folds a towel and places it by his feet. The boy’s little sister is placed alongside her brother; she’s about five. The woman walks up and down the piazza with a mobile phone clamped to her ear, talking incessantly. Sometimes she comes and sits with a man but they do not go near the two children. The children are pale; they look miserable, and keep going over to the man and woman, but are brought back to the theatre door. It is not obvious the first time he does it, but the man makes a flamboyant gesture of bending forward, dropping coins onto the folded towel, giving a thumbs up sign to the little boy, smiling broadly and then walking away. He seemed to be a man in th...
Post a Comment
Read more